To reflect these new goals, the site relaunched as Genius in July 2014. That same year, an iPhone app was released. The site expanded in 2014 to cover other forms of media, such as pop, literature, R&B, and added an annotation-embedded platform.
Originally launched as Rap Genius, with a focus on hip-hop music, the company attracted the attention and support of celebrities, and venture capital enabling further growth. Its website serves as an online music encyclopedia allowing users to provide annotations and interpretation to song lyrics, news stories, sources, poetry, and documents. Genius is an American digital media company founded on August 27, 2009, by Tom Lehman, Ilan Zechory, and Mahbod Moghadam.
